Wednesday, January 28, 2009

Yamaha To Produce Alicia's Keys

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Nashville, Tenn. (RushPRnews) 01/28/09 -International, multi-platinum R&B sensation Alicia Keys and the world’s largest musical instrument manufacturer, Yamaha, announced a new partnership to distribute piano-inspired sounds and future products. One of the sounds was introduced on Jan. 17, 2009 for an intimate gathering of press and dealers in the Yamaha booth at the Winter NAMM music product industry trade show in Anaheim, Calif.

“I wanted to create a sound that is just magnificent and that would inspire me to play,” said Keys. “It was an idea that was born during the creation of my last album As I Am, which was recorded at my own studio, The Oven Studios, in New York City. While we were there recording this album we were able to create a really warm and beautiful sound using my Yamaha C3 Neo, and we decided that we wanted to capture that sound and make it something that I can take with me everywhere.
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“I believe it is really important to have access to a great sounding piano, and I hope this new virtual piano will inspire others and help them to hone their craft in a way like never before, regardless of their economic situation.”

Singer/songwriter/actress Keys has sold more than 30 million albums worldwide since the release of her first studio album Songs in A Minor in 2001. With 11 Grammy Awards (and three more current nominations), 17 Billboard Music Awards, 5 American Music Awards, and a recent fourth consecutive No. 1 on the Billboard Charts, it’s no wonder she was recently inducted into the Billboard Hot 100 All-Time Top Artists List.

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